Sr. Manager, Product Marketing

Product Marketing

The Product Marketing role is responsible for product messaging, positioning and execution of marketing strategic campaigns and initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing, and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

• Devises, manages, and implements overall product marketing strategy turning ideas into reality.
• Manage seamless product launches executing Go-To-Market plans, , including developing campaigns and executing deliverables
• Develops product positioning and messaging crafting meaningful content based on audience needs
• Builds and manages content and collateral systems inclusive of the digital channel.
• Partners and manages strong relationships with Product, Distribution, Marketing COEs, Law & Compliance and Sales Enablement to activate.
• Contributes to journey mapping for respective audiences – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Manages and helps develop engagement and other measurements and KPIs based on overall business goals.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC