Sr. Manager, Growth Marketing, Event Strategy

This Client Marketing role supports the execution of strategic proprietary and non-proprietary event initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring new clients and deepening relationships with existing and new consultant and advisor partners. 

The role supports the planning, development and execution of event strategies through thoughtful integration of traditional and digital marketing approaches to create immersive experiences that strengthen relationships with institutional consultants, advisors and prospective plan sponsors, while generating qualified leads for distribution teams.  

Key Responsibilities and Duties

• Responsible for executing Go-To-Market event campaign deliverables, including defining requirements, coordinating timelines, managing compliance and legal review processes, and facilitating the hand-off between teams for execution of proprietary and non-proprietary events

• Establishes and maintains strong working relationships and collaboration with sales, marketing and cross-functional business partners

• Supports the cross-functional partnership with subject matter experts, Marketing and Compliance teams to help develop compelling, compliant content that aligns with audience strategy and reinforces TIAA's thought leadership position while ensuring all event materials meet regulatory requirements and brand standards.

• Helps develop appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals, tracking and analyzing event performance metrics and ROI.

• Provides tactical and custom marketing support aligned with Growth marketing support model in partnership with functional areas of marketing

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC