Sr. Manager, Client Life Cycle Marketing

Client Marketing – Senior Manager, Lifecycle
TIAA is seeking a customer-focused and results driven Senior Manager of B2C Lifecycle Marketing to drive education and engagement to our retirement plan participants.  Working closely with a cross-functional team, you will execute customer-centric omni-channel lifecycle campaigns, employing innovative solutions and personalization to drive engagement and conversions. You will partner closely with Digital Experience, Communication & Education Consultants, Creative, Marketing Analytics, Marketing Automation, Database Marketing and Legal and Compliance teams. You are deadline-driven with exceptional attention to detail, particularly focused on owned channels

Key Responsibilities and Duties

• Execute and measure automated omni-channel marketing campaigns aligned to the customer journey and key moments in their lifecycle: coordinating project milestones and timelines, managing review processes and approvals, proactively communicating status updates/dependencies.

• Execute workflow requirements to create and launch deliverables, which includes creating briefs, submitting the campaign into our workflow system WorkFront and working cross-functionally with our partners.

• Build and maintain relationships with key stakeholders including marketing partners, peers, and others to drive efficiencies and alignment.

• Contribute and outline recommendations to improve the end-to-end campaign development process– identifying gaps, pain points, positive outcomes, and opportunities to streamline.

• This role will report to the Director – Lifecycle Marketing (B2C).

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC