Sr. Director, Growth Marketing, Event Strategy

This Event Strategy Marketing role is responsible for development and execution of strategic proprietary and non-proprietary event experiences and campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring new clients and deepening relationships with existing and new consultant and advisor partners. 

The role plans, develops and executes sophisticated event strategies through thoughtful integration of traditional and digital marketing approaches, leveraging audience segmentation, marketing automation, and social media to create immersive experiences that strengthen relationships with institutional consultants, advisors and prospective plan sponsors, while generating qualified leads for distribution teams.  

Key Responsibilities and Duties

• Leads strategy development and delivery of Go-To-Market plans for proprietary and non-proprietary events and executes deliverables against plan

• Creates and manages annual event calendar in partnership with Distribution, and identifies opportunities for new events and/or concepts to drive engagement

• Establishes and maintains strong working relationships and collaboration with sales organization and business partners

• Partners cross-functionally with subject matter experts, Marketing and Compliance teams to develop compelling, compliant content that aligns with audience strategy and reinforces TIAA's thought leadership position while ensuring all event materials meet regulatory requirements and brand standards.

• Responsible for campaign planning, development and execution in partnership with Sales and functional marketing and event team members

• Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals, tracking and analyzing event performance metrics and ROI.

• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9IC