Sr Associate, Marketing Content Writer - Product Content

Content Writing

The Wealth Product Marketing Content Writer role sits at the intersection of strategy and storytelling, shaping how we communicate the value of our wealth products to diverse audiences. It requires someone who can distill complex financial concepts into clear, compelling messaging while navigating feedback from multiple stakeholders. Success in this role means not just writing well, but thinking critically about positioning, understanding the needs of our clients and advisors, and crafting content that drives clarity, confidence, and consistency across the business.

Key Responsibilities and Duties

• Develops compelling product positioning and messaging strategies informed by competitive intelligence, industry trends, and audience insights.

• Creates and maintains messaging frameworks and product content suites across a range of formats (e.g., one-pagers, brochures, video scripts, presentations, web content) to support client-facing teams and customer understanding.

• Translates complex financial and investment topics into clear, engaging, and accurate messaging that resonates with the end user.

• Collaborates cross-functionally with product, distribution, legal, compliance, and marketing teams to ensure messaging aligns with strategic priorities and meets regulatory standards.

• Establishes a consistent voice and value proposition for products across all touchpoints while reinforcing the firm’s brand.

• Builds strong partnerships with internal stakeholders to identify content gaps and develop materials that support the full product lifecycle, from development to distribution.

• Provides strategic recommendations on communication formats and content strategy based on performance data, business goals, and evolving market conditions.

• Proofreads and quality-checks content across formats to ensure accuracy, clarity, consistency, and alignment with regulatory and brand standards.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 2+ Years Required; 3+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
6IC