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Principal Content Strategist
- Type:
- Full Time
- Location(s):
- Frisco, TX 75034, United States
- 3965 Dallas Parkway, Frisco, TX 75034, United States
- Date Posted:
- Salary:
- Base Pay Range: $123,800/yr - $206,300/yr
- Job Posting End Date:
- 2025-06-15-07:00
- Job ID:
- R250400501
Content Strategist
The Content Strategist role is responsible for helping to shape and craft simple, streamlined, and straightforward digital experiences for our clients. In partnership with UX designers, product owners and technologists, the role plays a critical role in the creation and delivery of experiences that fall in line with our company mission of supporting our participants to and through retirement.
Key Responsibilities and Duties
Career Level
9IC
The Content Strategist role is responsible for helping to shape and craft simple, streamlined, and straightforward digital experiences for our clients. In partnership with UX designers, product owners and technologists, the role plays a critical role in the creation and delivery of experiences that fall in line with our company mission of supporting our participants to and through retirement.
Key Responsibilities and Duties
- Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
- Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
- Collaborate with UX design and writing teams to build consistency and clarity across experiences.
- Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
- Strategize, plan, write and present content for existing and emerging mobile and web experiences.
- Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
- Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
- Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
- Understand and work toward business objectives and KPIs.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
Career Level
9IC
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
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