Director, 529 College Savings Plan Marketing - Kansas, Virtual
- Type:
- Full Time
- Location(s):
- Remote
- Remote
- Date Posted:
- Salary:
- Base Pay Range: $101,000/yr - $141,000/yr
- Job Posting End Date:
- 2025-08-15-07:00
- Job ID:
- R250700177
This Education Savings Marketing role leads, creates and develops integrated, strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. This person is responsible for the strategy, brand, program development and execution of the marketing plan for each state client. This role drives digital consumer engagement and experiences and is accountable for deepening client relationship and communicating results/KPI. As a subject matter expert and leader, this person manages large product marketing projects impacting multiple states, business strategies and programs and operates with limited supervision.
Key Responsibilities and Duties
- Owns strategic marketing planning, development, and execution of state programs. Establishes impactful marketing strategies that align with organizational goals. Monitor KPIs and optimize marketing programs to ensure key objectives are achieved. Evaluate current processes and seek ways to improve and create efficiency.
- Lead the development of marketing and promotional materials for the 529 product, including advertising, web, thought leadership content, and sales collateral.
- Plan and manage implementation of multi-channel marketing campaigns in support of the state 529 education savings program.
- Conduct market research, including market trends, consumer behavior, and competitive analysis, on key demographic audiences.
- Perform state client management responsibilities including collaboration of marketing planning, strategy development and client communication of results reporting. Frequent client communication of results, budget, and project updates (weekly.)
- Manage agency projects with digital, PR and marketing agencies. Provide oversight of agency results, activities, and deliverables. Ensure proper agency risk management is completed.
- Manage and is responsible for the state contractual marketing budget. Administer expenditure reports to ensure the state marketing budget is on track for the year.
- Manage multiple projects simultaneously across a broad range of functions and channels with colleagues across Ed Savings and various business partners.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- SRC Indicator: NRF
- Physical Requirements: Sedentary Work
Career Level
8IC
Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today we’re a market-leading retirement company fueled by world-class asset management. But we’re not just another legacy financial services firm. We’re fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.
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We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here.