AVP, Marketing Automation Principal Engineer
- Type:
- Full Time
- Location(s):
- Frisco, TX 75034, United States
- 333 West Wacker Drive, Chicago, IL 60606, United States
- 8500 Andrew Carnegie Boulevard, Charlotte, NC 28262, United States
- 730 3rd Avenue, New York, NY 10017, United States
- 3965 Dallas Parkway, Frisco, TX 75034, United States
- Date Posted:
- Salary:
- Base Pay Range: $100,000/yr - $150,000/yr
- Job Posting End Date:
- 2025-06-01-07:00
- Job ID:
- R250300052
Marketing Automation Lead
This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. Successful candidate will execute campaigns , while also looking for opportunities to automate and find efficiencies to the process. This individual partners effectively with business and technology partners to define and implement Campaigns in platform.
Key Responsibilities and Duties
- Develop Email campaigns in Salesforce Marketing Cloud – leveraging Content Builder and Journey Builder
- Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at-scale.
- Collaborate with Business partners to capture Campaign requirements.
- Monitor campaigns and provide campaign execution metrics and reporting.
- Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
- Support user testing and QA processes to ensure quality and integrity of automated programs developed
- Deep domain expertise in marketing automation, with extensive experience in HTML coding.
- Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
- Ability to author early-stage use-case requirements.
- Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
- Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today we’re a market-leading retirement company fueled by world-class asset management. But we’re not just another legacy financial services firm. We’re fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.
To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application, please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of TIAA Global Capabilities, click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here.