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TIAA
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COMPANY OVERVIEW: 

 

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.


For more information about TIAA, visit our website.   

 

 

POSITION SUMMARY: 

 

The primary purpose of the manager is to be a leader and Subject Matter Expert (“SME”) for Database Marketing. This role is a combination of an individual contributor as well as a leader. The Manager is responsible for managing & executing several campaigns at a given time.  The manager is also required to manage a team of campaign analysts consisting of Contingent Workers (“CWs”) and Full Time Employees (“FTEs”).  They will manage other Project Manager Analysts (CWs and FTEs) and is responsible to train, develop and coach the analysts.  This role is a leadership role that serves as a SME in DbM-data, technology, tools, processes, etc. and works closely with the strategy partners and other teams to define the requirements needed to create the populations. 

 

 KEY RESPONSIBILITIES AND DUTIES:
  

  • Support the development and implementation of complex marketing programs

  • Manage a staff of analysts (both FTE and CW) responsible for requirements gathering, data extraction and list/ audience generation 

  • Ensure that project/campaign milestones/goals are met and adhering to all privacy and suppression criteria

  • Participate in cross-functional planning/project teams as a SME in Database Marketing

  • Proactively enhance and design programs to achieve efficiency and productivity goals

 

 

QUALIFICATIONS:
 

Required Qualifications:

 
  • 10+ years of Database Marketing experience which includes:  creating marketing lists, creating waterfalls & audit reports
  • 5+ years of data collection and manipulation experience using SAS or other database access tools
  • Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution
  • Experience includes campaign execution process, data and tools, including design of experiment construction, measurement and tracking
 

Desired Qualifications:

 
  • 5+ years of experience with SAS Marketing Automation, Adobe Campaign Manager, Adobe Audience Manager, Siebel campaign tools/technology for list creation experience preferred but not required if candidate has experience in list creation and delivery via other marketing platform(s)

 
 

Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the Equal Employment Opportunity Law.

 

If you need assistance applying due to visually or hearing impaired, please email Careers Help.

 

We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.


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TIAA

United States, North Carolina, Charlotte

📁 Marketing & Communications

TIAA

United States, North Carolina, Charlotte

📁 Marketing & Communications

TIAA

United States, North Carolina, Charlotte

📁 Marketing & Communications

WORK AT TIAA

As a Fortune 100 financial services organization, we offer many different opportunities for you to grow in your career.

We're committed to hiring amazing people and strive to give all our employee opportunities to grow in a culture that embraces diversity, integrity, innovation and performance.

WHY TIAA

"The clients we serve drive the culture at TIAA and it's what makes us unique."

Ryan Simmons
Associate, Global Real Estate, Commercial Mortgage Investments
Employee and participant since 2007

LEARN MORE ABOUT TIAA

WHO WE ARE

We are TIAA. Created to serve. Built to perform.

OUR HISTORY

Our history of dedicated service goes back nearly 100 years.

LEARN MORE

DIVERSITY

We're proud of our diverse backgrounds and perspectives.

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CAREER AREAS

Explore our career areas to see where you might fit best.

SEE CAREER AREAS

OUR BENEFITS

The overall health of our employees is important to us.

VIEW BENEFITS

MAKE A DIFFERENCE

Make a Difference

Meet some incredible people making a difference

To mark our 100th year, we're honoring Difference Makers by donating $1 million to the organizations they support. Thousands were nominated, and we want to share their inspiring stories with you.

SEE THEIR STORIES

AWARDS & RECOGNITION

We're not in it for the trophies, but it's nice to be recognized for how we're different

We focus on driving performance and helping our customers achieve their own goals while staying true to our mission and values. The recognition we receive isn't only about how we perform; it's also about who we are and what we believe.

The Best Employers for Diversity, Forbes 2018
Top 50 Companies For Diversity, DiversityInc. 2018
Top 10 Companies For Executive Women, National Association of Female Executives 2018
Best Companies for Diversity, Black Enterprise 2017

VIEW ALL AWARDS

EQUAL OPPORTUNITY

Nondiscrimination & Equal Opportunity Employment

TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

LEARN MORE

ACCESSIBILITY SUPPORT

Assistance for those with disabilities or accessibility needs

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.