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Marketing & Communications
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TIAA
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COMPANY OVERVIEW:

 

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.


POSITION SUMMARY:


Serve the marketing needs of strategic clients.   Develop and deliver strategic participant marketing programs to drive employee engagement and/or communicate plan changes. Build strong relationships with clients to gain an in-depth understanding of their needs and objectives with an eye toward delivering strategic solutions. Deliver standard solutions for sub-segment of client base. Travel approximately 25% of time.     


 

KEY RESPONSIBILITIES AND DUTIES:
 

Meet with clients regularly, by phone or in-person, serving as primary marketing representative for Institutional Relationships in developing and executing a strategic communications plan. Actively participate in the transition planning process. Analyze client data to evaluate employee behavioral trends, develop and position strategic campaign recommendations with institutional clients; measure, compile and present campaign effectiveness results. Develop and maintain integrated strategic marketing plans, staying within prescribed communications offer, for assigned book of business in consideration of Corporate, Brand, Marketing, external client, and Institutional Relationships segment goals. Document and present best practices for broad utilization. Demonstrate plan sponsor and participant level tools. Coordinate with others across Marketing and the broader organization to oversee the development and implementation of multi-channel marketing programs that achieve business goals (i.e., advertising; direct mail; web initiatives; e-marketing). Manage agency and other external vendor relationships. Manage expenses for projects and assigned book of business. Help to ensure brand consistency throughout the organization.

 


Required:

  • Bachelors in marketing, communications, advertising or related field.
  • 10+ years’ experience in full lifecycle marketing development and on-going client management, preferably in Financial Services.
  • 5+ years consulting with clients on retirement plans.
  • Experience managing agency relationships.
  • 1+ years’ experience working with marketing process automation/workflow tracking system.   

Preferred: 

  • 15+ years experience in full lifecycle marketing development and on-going client management, preferably in Financial Services
  • Strong marketing project management experience
  • Series 6/7 and/or Series 24/26 Licenses
  • Master’s degree preferred 

Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the Equal Employment Opportunity Law.

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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WORK AT TIAA

As a Fortune 100 financial services organization, we offer many different opportunities for you to grow in your career.

We're committed to hiring amazing people and strive to give all our employee opportunities to grow in a culture that embraces diversity, integrity, innovation and performance.

WHY TIAA

"The clients we serve drive the culture at TIAA and it's what makes us unique."

Ryan Simmons
Associate, Global Real Estate, Commercial Mortgage Investments
Employee and participant since 2007

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WHO WE ARE

We are TIAA. Created to serve. Built to perform.

OUR HISTORY

Our history of dedicated service goes back nearly 100 years.

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DIVERSITY

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We focus on driving performance and helping our customers achieve their own goals while staying true to our mission and values. The recognition we receive isn't only about how we perform; it's also about who we are and what we believe.

The Best Employers for Diversity, Forbes 2018
Top 50 Companies For Diversity, DiversityInc. 2018
Top 10 Companies For Executive Women, National Association of Female Executives 2018
Best Companies for Diversity, Black Enterprise 2017

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EQUAL OPPORTUNITY

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TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

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