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Nuveen
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COMPANY OVERVIEW:

 

Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, equities and alternatives.  Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future.  For more information about the firm please visit our website at www.Nuveen.com


POSITION SUMMARY:

 

This role is responsible for developing and executing comprehensive marketing strategies supporting Nuveen’s Fixed Income investment platform. Core duties include executing product launches and focus campaigns, managing updates of existing marketing collateral, developing sales tools, creating digital and social content, etc. This individual will report to the VP of Product Marketing, Fixed Income. Our Marketing organization is matrixed and requires this individual to demonstrate the ability to successfully work with a variety of stakeholders and discipline experts to drive key fixed income marketing initiatives.  This individual will also serve as the primary marketing interface with Product Management, Client Portfolio Management, Investments and Compliance to ensure timely execution of projects that align with firm-wide priorities, and help raise awareness of and meaningfully grow or retain assets.

 

KEY RESPONSIBILITIES AND DUTIES:
 

  • Understand Nuveen’s brand strategy, competitive assets, and market position to develop strong messaging hierarchy and effective content strategy supporting our fixed income platform

·       Execute comprehensive marketing plans and related activities surrounding new product launches and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms (digital, print, advertising, etc.)

·       Take proactive role in driving communication with product teams and channel marketing to ensure most effective and efficient marketing materials and distribution while looking for new ways to position and promote the products

·       Communicate marketing strategies and initiatives with internal partners, including compilation and dissemination of regular reporting that displays key metrics on marketing initiatives as well as soliciting feedback and information for improvement 

·       Collaborate with marketing verticals (example: thought leadership, brand, PR, channel, digital, operations) to ensure proper alignment of resources against product initiatives

·       Work with compliance departments to ensure materials meet FINRA and/or SEC regulatory guidelines

·       Take initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality

·       Monitor and report on literature usage, web traffic and campaign metrics and make recommendations for enhancements/changes to improve efficiencies and resource usage

·       Manage and execute periodic updates of marketing collateral and web content including brochures, sales ideas, presentations, product and market commentaries, web pages and banner ads, flyers, and other sales-support materials and content

·       Proofread all marketing content throughout the development and approval process to ensure it is accurate and compliant; create new content and copyedit existing content when needed

  • Support compliance processes from initial submission to final approval

 

QUALIFICATIONS:

 

Required Skills:

·       Bachelor’s degree

·       Minimum 5 years of experience in a marketing, product development/management, or client facing/sales role within financial services

·       Minimum 2 years of fixed income experience

Desired/Preferred Skills:

·       Asset management experience strongly preferred

·       Strong marketing background; marketing performance optimization and relationship management experience

·       Background of success in marketing investment products

·       Proven self-starter able to successfully initiate and manage projects independently, with minimal direction and oversight

·       Recognized ability to lead the development and production of effective marketing communications programs

·       Experience crafting clear, compelling and compliant marketing messaging

·       Driven, goal-oriented individual seeking to make a measurable difference and improvements that will help advance corporate initiatives and grow platform assets

·       Demonstrated track record of managing multiple projects from beginning to end, providing effective, on-time delivery and implementation within budget guidelines

·       Series 7 a plus but not required

·       Understanding of distribution cycle, advisor-sold and/or institutional

·       Strong problem-solving and analytical skills

·       Ability to build strong relationships, internal and external

·       Flexibility to adapt to changing priorities and timelines

·       Strong Microsoft Office skills preferred (Word, PowerPoint, Outlook, Excel)

·       Knowledge of investment industry concepts and SEC and FINRA regulatory requirements

TRAVEL:

·       15-20% travel required 

 


Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the Equal Employment Opportunity Law

 

If you need assistance applying due to being visually or hearing impaired, please email Careers Help.
 
We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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